Project Overview
Fuel Automation Ghana ignites the Digital Fuel Revolution, an exciting venture that’s reshaping the petroleum industry from a digital standpoint. Our journey focuses on streamlining the Pre-Mix fuel and fisheries sector in Ghana through cutting-edge digital solutions.

Countless challenges have hampered progress in the Pre-Mix fuel and fisheries sector. These hurdles are rooted in outdated systems, lack of technology, and insufficient support. As Fuel Automation’s digital agency, our mission is to spark the Digital Revolution, using technology to reshape the industry.
In 2022, we were tasked by the government to automate 300 landing beach sites in Ghana. Our goal is simple: engage stakeholders and drive transformative change. Through digital and social media, we share real stories, humanizing the challenges faced by fishermen. By creating urgency for change, we’re rallying for a more efficient and sustainable petroleum industry.
The Problem

Our Approach
To capture maximum attention for Fuel Automation’s digital initiatives, we’ve designed a campaign centerpiece that serves as both a literal and metaphorical representation of the challenges in the petroleum and fisheries industry. Our goal is to amplify a range of voices and present compelling data that urges action.
By elevating the stories of those affected by industry challenges, we’re making them the focal point of the conversation. For the first time, we’re placing those who’ve experienced bias and obstacles at the center of our digital strategy and initiatives, creating a virtual ’round table’ where they are the protagonists of the transformation story, both literally and metaphorically.
Our Execution
As Fuel Automation’s digital agency, we took a hands-on approach to their social media presence. We became their partners in content creation and distribution, working side by side to bring their message to life.
Our journey involved seamlessly managing their social media pages, ensuring that every post was a step towards their transformative vision. We were there, right beside them, every step of the way, crafting and sharing engaging content that resonated with their audience.
From creating impactful visuals to sharing timely updates, we made their story our own. Together, we breathed life into their digital strategy, leaving no stone unturned in our mission to drive change in the petroleum and fisheries industry.





"Paper Merchant has been a steadfast media partner, demonstrating unwavering professionalism, promptness in their actions, and a commitment to their word, which we as a brand deeply appreciate"
Mr. Kenneth Mpare
Chief Executive Officer
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